In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:31 – Why Q4 2025 is crucial for Amazon marketers
05:01 – AMC Audiences – segmentation & targeting
12:01 – Creating high-impact deals in AMC
18:31 – Success stories using AMC audiences & deals
23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance
28:01 – Common pitfalls and how to avoid them
32:01 – What to watch in AMC & Amazon marketing
34:31 – Wrap-up
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Sean Stone, founder of Stone's Goods
Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?
Transform your workflow with our comprehensive Amazon Advertising checklist
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
