In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind?
We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.
Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers.
If you're ready to think differently about PPC and get more out of what you already have — this one's for you.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
05:00 – What is the Zone of Possibility?
11:00 – How to spot rankable products
18:00 – Smart PPC budget moves
24:00 – Rankable vs incremental keywords
31:00 – When to spend, when to stop
38:00 – Your conversion rate superpower
44:00 – How PPC drives organic growth
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
