In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful insight and advice.
In January, Ad Badger ran experiments to identify problems in three Amazon accounts. The first was a campaign with too many keywords. The second was an experiment to see the effect of adding additional campaign types to a product that only had the standard sponsored products. The third problem was related to optimizing bids. Michael summarizes the results and discusses more topics as well!
We’ll see you in The PPC Den!
00:03 Exploring the Amazon Advertising Industry with $300 Million in Annual Spend
01:25 Experimenting with Amazon PPC Management: A Recap and Conclusion
02:39 Exploring Easy Value-Add Strategies for Amazon PPC
07:45 Exploring Duplicate Hunters and Broad Match Changes
11:15 PPC Trends and Optimizations for Amazon Advertising
If you like what you hear, leave us a video review! We might share it on the show.
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host:
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Myreen Garcia Sejalbo
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
