Description

Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 Introduction

1:15 First Meeting

2:38 How This Started

3:30 Podcast Pros

9:25 Last Zap You’ve Made?

12:20 A New Strategy

14:20 Defining Brand Tailored Promotions

17:15 How Much Should Go To Sponsored Display?

21:52 Does ChatGPT Hold Up?

27:43 Using Your Email List

32:20 Is Amazon Right For Your Product?

36:45 Turn On Brand Tailored Promotions!39:00 In Mike’s Shoes

47:00 Wrapping Up

🦡 Resources & Links

• Where to find Joshua Rawe, eSpark

• How Do I Make Excellent Amazon Sponsored Display Videos On Budget? 

• How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

• How Should I Analyze My Data For My Amazon PPC Campaign? 

• How Can I Beat A Summer Amazon PPC Slump?

• Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge

• Case Study: How Do I Fix A Bad Amazon Campaign Structure?

• How Do I Optimize My Amazon Campaign Structure?

  🦡

• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Join our next Amazon PPC webinar 💻 📢

• Subscribe to our newsletter

• Look through all our show notes

• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joshua Rawe

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto