Description

The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more.

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro– Highway fun fact
• 2:20 Experience with Amazon DSP
• 5:30 How to get access to DSP
• 9:17 Money hurdles with DSP
• 11:00 Other ways to get to DSP
• 14:44 How freelancers get started with DSP
• 20:45 When to consider and why to use DSP
• 26:22 Key difference between Sponsored Display and DSP
• 30:00 Who is DSP right for?
• 35:10 Best first campaigns to launch on DSP
• 38:38 Miscellaneous things to keep in mind
• 40:19 Outro– Running in the snow

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

• Where to find Joe Shelerud, Ad Advance
• An Introduction to Targeting Options on the Amazon DSP
• Into the Great Unkown: Amazon DSP with Kiri Masters
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno