Description

Are you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining your Amazon market share, including the level of redirection this provides and what to do with the data you find, which might mean aggressively taking out your competition.

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro– 6 years of Amazon Ads
• 4:20 Experience shaped by agency vs aggregator?
• 7:00 Harambe interlude
• 8:20 What you’re missing if not considering market share/ direction
• 15:17 How do you measure market direction?
• 18:35 How to use Product Opportunity Explorer?
• 22:28 How do we think about market share?
• 25:15 How do we measure market share?
• 32:09 Value to expect from market share analysis
• 35:11 Outro– Tom Brady will come back!

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

• Perch HQ
• Prosper Show
• How to Forecast Your Amazon PPC Approach
• Brand Metrics: How Do You Make the Most of It on Amazon Advertising
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Frekey

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker