What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data delays, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:55 Alfredo’s Productivity Philosophy
5:55 “Coverage” as a PPC term
9:55 Picking Up On The Nuances
11:20 Fixing a Campaign Structure
13:40 Implementing N-Gram Analysis
18:40 Increasing Coverage With Sponsored Display
23:50 Dealing With High SKU Accounts
29:14 Looking At ACOS With Data Delays
33:42 Search Behavior Randomness
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
