Description

In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. 

SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - Intro

06:00  - TikTok Shop Overview

08:46 - Starting TikTok Shop

12:46 - Improving TikTok Content

15:38 - Scaling TikTok Ads

18:21 - Amazon Growth via TikTok

22:05 - Creative Strategies on TikTok

26:43 - TikTok Shop Results

32:06 - Shopping Behavior Trends

35:49 - Running TikTok Ads

39:27 - Outro

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Mina, Mina Elias⁠

• 2025 Amazon Marketing Resolutions and Intentions

• What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

• Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger

• How Do Technical and Creative Strategies Work Together in Amazon PPC?

• What should you do first when Amazon PPC sales drop?

•  📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno