Description

Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

4:26 Being a Seller vs. a Vendor

7:03 Why Should You Become A Vendor?

11:05 ECommerce Operations

20:04 Price Optimization Limitations

34:50 Marketing To Sellers vs. Vendors

44:30 The Next Frontier

59:00 Ad Badger Software Tool 

🦡 Resources & Links

• Where to find Adam Riback, CFS Brands

• Prime Day Preparation: Capitalizing On The Most Important Days Of The Year

• How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

• Why Should I Optimize Prices on Amazon Advertising?

• How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?

• Amazon’s Marketing Stream Explained: A Technical Breakdown

  🦡

• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Join our next Amazon PPC webinar 💻 📢

• Subscribe to our newsletter

• Look through all our show notes​​​​​

• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Riback

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto