In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing.
Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you.
Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don’t belong — and you’re paying for it.
So if you’re running ads in 2025, this episode is a little wake-up call.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:09 – Amazon Ads in 2025
02:43 – The Hidden Budget Drainers
03:30 – Keyword Category Auto-Targeting Without Consent
06:34 – Manual Targeting That’s Not Really Manual
13:31 – Campaign Bidding Strategy: The “Up and Down” Trap
18:17 – Maximize Reach = Maximize Waste?
20:20 – Auto-Launch in Other Countries?
25:25 – Product Targeting Campaigns Showing for Keywords
27:48 – Sponsored Brands
30:10 – Category Targeting Defaults
31:22 – Expanded Product Targeting
32:51 – Sponsored Brands Defaults Across All Ad Formats
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
