Welcome to the PPC Den Podcast, Badger Nation!
In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.
Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend.
It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Why campaign structure matters
01:03 – What this checklist is and how to use it
02:00 – Naming conventions for campaigns and ad groups
03:30 – Are you advertising what you should?
05:35 – When to group or separate products in campaigns
07:22 – Search term relevance & how to catch irrelevant traffic
08:50 – Duplicated search terms: when they’re fine, and when they’re not
09:45 – Expanding top-performing terms to Sponsored Brands & Display
10:30 – Segmenting auto campaigns: close match, loose match & more
11:45 – Structuring campaigns by goals: ranking vs. profitability
13:00 – Avoiding over-segmentation and managing low-data keywords
14:45 – Final checklist tips + preserving high-performing campaigns
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
