Description

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

Get the Evergreen Campaign Creation Strategy Guide here

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 Don’t miss this Evergreen Campaign Creation Strategy Guide
• 2:18 Intro– Mental models that work
• 5:20 Inspiration behind evergreen strategies for PPC
• 8:30 Evergreen campaign creation strategy
• 11:17 The  “Protect” Strategy
• 18:20 The “Conquer” Method
• 22:21 The “Rank” Approach
• 26:06 The “Dominate” Strategy
• 32:18 The “Discover” Campaigns
• 41:23 Connect with us

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🦡 Resources & Links

• Where to find Noemi, ScaleWave.io
• Wizards of Ecom Podcast
• Get the Evergreen Campaign Creation Strategy Guide

🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin