The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?
In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.
Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro - Who to hire for synergy
05:57 - Who’s the Nick Fury of your business?
07:54 - Do you have someone overlooking marketing, finance, and operations?
10:11 - Which superhero to hire to do your PPC
11:54 - Which superhero to hire to do your SEO
17:39 - Does your business hire for design, merchandising, optimizing?
18:16 - Which superhero to hire for merchandising & branding
22:20 - Which superhero to hire for optimizing/ A-B testing
28:27 - Which superhero to hire as your designer
34:14 - Who to hire for your Amazon operations
34:43 - Which superhero to hire for inventory management
40:39 - Which superhero to hire to do customer service
42:50 - Which superhero to hire to manage your finances
47:18 - Which superhero to hire for catalog troubleshooting
50:00 - Always be hiring - Avengers Assemble
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steven Pope
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
