In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.
Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
1:28 - The Real Cost of Waste
2:55 - Why Non-Converting Spend Matters
4:22 - Real Account Example
5:39 - Hidden Waste in Good Accounts
7:08 - How Non-Converting Spend Adds Up
8:37 - Tracking Non-Converting Spend
10:05 - Practical Tools for Eliminating PPC Waste
14:21 - ACOS Power Ratio
15:51 - Cleaning Up Campaigns for Better ACOS
20:04 - N-gram Analysis
21:50 - Duplicate Search Terms
25:12 - Outro
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
