Description

Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behaviorial economics with Michael to illustrate why, when, and how to make changes to your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don’t test often enough. Maybe that’ll change after you listen to this episode.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 Welcome, Chad Rubin!
• 2:20 How Chad fell in love with e-commerce
• 5:33 Why is price optimization important?
• 9:07 What is an Amazon pricing strategy?
• 10:36 What to do first with your pricing strategy?
• 13:30 Example of what $1 can do on one SKU
• 15:40 When is it not okay to raise the price?
• 20:12 Do you consider the same metrics for cutting price?
• 21:10 What is a dynamic pricing strategy?
• 22:05 Why do we avoid price optimization?
• 26:30 Pricing strategy for launch phases?
• 29:19 Champagne problems!

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🦡 Resources & Links

• Where to find Chad, Profasee
• Prosper Show
• Using Reverse ASIN On Your Product For New Amazon PPC Keywords
• Who to Hire for Your Amazon Growth Team

🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Chad Rubin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin