#66 Energizer’s Crowdfunded Smartphone-P18K~ They wanted to raise $ 1,200,000 for the longest lasting mobile phone batter ever made and only made $15,000. What happened and what does this mean for the battery company overall? Is crowdfunding going to stop? This case study is a must listen for marketers everywhere. Need help with your projects? Dr. Wright can be contacted at
http://www.MeetwithDrwright.com