In today's episode, we dig into WTFISY from making decisions. We get it, making a decision can be tough - whether it's a little decision like what to have for dinner, or a big one like which cryptocurrency to invest in. So why can it be so difficult to make a choice? Listen in to hear us unpack what decision fatigue is, why it happens, who it happens to, and how to counter it. We explain why the Lynx Africa gift set is the perfect example of decision fatigue, and how Steve Jobs and Barack Obama have nipped decision fatigue in the bud. So click play and listen to this episode - because that's at least one less decision you'll have to make today!
