Description

Companies around the world are patting themselves on the back for being eco-friendly. But do their claims actually hold up to scrutiny? In this episode we discuss not only what greenwashing is, but also:

• The research trip that became the classic example of greenwashing.
• How a viral TikTok video exposed a major company's dishonesty.
• Which of your favorite brands are lying to consumers.
• A quick rule of thumb for when to be skeptical, and how to tell which companies are actually telling the truth.
• Our five-step process for combatting greenwashing.

Tune in if you want to learn more, if you're tired of playing the fool to misleading marketing, and if you want some quick, practical ways that you can identify and avoid greenwashing in your own life.