In this engaging episode of the Mindset Growth Podcast, host Gary Bontrager sits down with Ken Fisher, a seasoned sales specialist with a wealth of experience in business and sales systems. Ken's impressive career spans roles at companies like 84 Lumber, True Value, Pella, and Georgia Pacific, all building from his business degree from the University of Tennessee.
Gary and Ken delve into the critical role of sales teams and the necessity of investing in sales training, especially in today's challenging economic landscape. They discuss the importance of motivating salespeople, understanding personality types, and implementing effective hiring practices. Ken also highlights the consultative sales approach, sharing practical techniques and the immense value of a peer group for small business owners.
Throughout the conversation, Ken emphasizes the need for continuous learning and relationship-building with customers, helping them make informed decisions. Whether you're a seasoned sales professional or new to the field, this episode offers valuable insights into enhancing your sales strategy and achieving success. Don't miss out on Ken's expert advice and practical tips!
