How to advertise a small business is the major concern of many startups or other small businesses even if they have been in business for long. A small business is not necessarily a startup; it can be operational from decades but still operating at a small scale. What concerns most small business owners is that they have a limited income stream in which they have to manage their fixed and operational costs as well as take a fair chunk for their livelihood or families etc. When they are done with all the expenses, there is hardly any amount left for them to spend on advertising or invest back. A golden rule of thumb will be to save 20% of sales every month upfront and incur it back into advertising.
How businesses function and market themselves is changing rapidly with the advent of free advertising platforms with concentrated user attentions like Facebook, Instagram and other social media networks. Instead of paying big bucks to bill board advertisements, TV or newspaper ads, you can simply use these free advertising platforms to build an audience, reach them through authenticated and helpful content that aims to solve problems and keep providing value unless they trust you enough to start converting.
Watch this complete video to learn how to advertise your small business in a competitive and digital world like today.
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