Why do I ask?
Covid weight gain is going to cause many of us to shame the way we look. Alcohol and takeaway consumption has increased (ref). We will explore the function of shaming and whether it has a place when it comes to our bodies
Body Acceptance is a growing trend to reduce the harmful affects of body shaming. But is this a plaster for a festering wound? Does shaming have it’s place?
Control of social norms and hierarchy seems to be the function of shame (ref). For example, promiscuity is shamed. Functionally this historically reduces the rate of STD contraction and scarcity of resources.
Shaming a behaviour however is different to shaming a label. Fat shaming is shaming a label.
Body shaming increases weight gain as seen in this study with a sample size of 2944 people (ref)
Shaming helps the shamer. As discussed by Robert Sapolsky in behave. Shaming / bullying reinstates the hierarchical dominance of the shamer.
Self shame may be a motivator as seen in “away motivations” used in NLP. However these are shortlived
Obesity is highly correlated to stress; financial, social etc. As seen in the marshmellow experiment
Obesity is a herd problem, not an individual issue as commonly thought of. It is not an individual choice. It is a societal one
Amsterdam is the only country that has been able to consistently reduce childhood obesity (read here). We copy many of the interventions they used in our clients intervention
Shaming benefits the shamer. Not the shamed
Self shame may be useful in initially motivating one but not long term
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