Jon and Susanne are joined by Christopher (Chris) Traeger, Executive Director of the Comcast SportsTech program for Boomtown Accelerators. They cover Chris’s rich and diverse career across many roles and industries, and how Boomtown’s unique Innovation Platforms - in collaboration with partners like Comcast – are transforming the sports tech space as we know it.
About Chris
Chris Traeger is a sports and entertainment executive with diverse experience at a top 5 global sales agency (Legends), a top 5 sports league (NASCAR), a top 15 sports sponsor (Bank of America) and a top 5 sports marketing agency (Octagon). Chris began his career as an attorney, quickly working his way up through Octagon to become General Counsel of Octagon’s Global Marketing, Media and Events division at age 28, and then becoming Bank of America’s sole advertising, marketing and media attorney, supporting over 1,200 clients. In these roles, Chris negotiated billions of dollars of sponsorship and media transactions on behalf of clients such as MasterCard, Home Depot, Bank of America, M&M Mars, Nike, Hershey, BMW, Sprint-Nextel and Shell-Pennzoil.
More information on Boomtown:
Website: https://boomtownaccelerators.com/
LinkedIn: https://www.linkedin.com/company/boomtownaccelerators/
Twitter: https://twitter.com/boomtown
