Today the gang speaks with the CEO and founder of LA Libations, the emerging beverages brand creator, incubator and accelerator, of which Molson Coors has a minority stake.
In this pod we discuss: Danny highlights the importance of disrupting legacy brands with ingredient problems and of creating products with taste, refreshment, and functionality to meet consumers' demands for healthier options. Danny provided examples of successful brands in LA Libations' portfolio, including Chamberlain Coffee, Golden Wing, Zola, Coco5, Ariba, and Don't Quit. He also mentioned the recent trend of celebrity or creator partnerships in the beverage industry and their impact on brand awareness and success. In addition, he discussed the evolution of consumer preferences for functional beverages from taste and refreshment to taste, refreshment, and functionality.
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About
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the beer industry issues of the day.
-Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501
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-Articles referenced at beernet.com
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