Harry is joined by Sam Caligione of Dogfish Head and editors Jenn Litz-Kirk and Jordan Driggers.
---Time-Stamped Contents ---
00:00 Intro - hilarious banter and the usual technical difficulties.
00:25 a celebrity appears: sam calagione of dogfish head / boston beer.
01:25 more banter, jenn joins the call. 02:25 sam has a new book: dogfish head after 25/26 years. 04:25 recounting recent eastcoast road trip with mariah: nature conservancy and meeting distribs.
06:10 sam on getting over 2020-21 "friction points": cycling pantry loading, getting distrib footprints in place from maine to miami, pushing through logistics challenges during transition to BBC network.
06:25 brand dogfish is healthy when including canned cocktails: 09:10 are distrib footprint issues mostly done? goal to be 100% aligned in all 50 states.
09:50 ongoing for 2022,
10:20 jenn and sam start to geek out on the flavor profile of their gin canned cocktail before harry ruins their black panther pizza party.
11:00 how are canned cocktails doing? how big? ranking the dfh cc lineup.
12:10 bar cart mixed 8 pack variety pack launching now, getting foundation for national presence. "firing on the right cylinders" as far as which skus to lean into.
12:40 ain't their first rodeo: dfh been making james beard nominated spirits - cocktails for over 20 years.
13:00 harry puts forth his theory that 8pk canned cocktail and 12pk malt seltzer pricing are equiv (due to tax differential). sam not convinced it's quite there, plus dfh cc are 7% abv when most of competitors are 5%. 13.35 can craft cocktails scale to big boy status?
14:00 sam: "reason to believe" in dfh canned cocktail line, and best ranked salesforce in country.
14:35 working with bevy team.
15:00 90 minute in a 19.2 oz can: will it open up c-stores for dfh? uh yes.
16:25 taking singles into venues. 18:00 harry has standard rant about jordan's headphones as he never lets a joke sit idle for long, (even if it's old). harry gets no respect like rodney dangerfield. 18:40 pan vs post-pan differences since last pod. what's different? 19:30 sea quench first national sour of consequence, but covid slowed down its momentum. draft coming back. 21:00 how does the trade look compared to 2019? Singles are hot. 22:15 harry things fruit sours will cut into hard seltzers in 2022. sam is taking notes. 22:30 what's going to happen to seltzer? blurring of lines. 25:00 boston fast follower, bevy. long drink origin. 28:20 the flavors that weren't a hit. 29:30 jenn brings up the book again, how to find the time? 31:00 harry recalls sam standing him up at eately. 32:25 jordan: more about canned cocktails, focus away from spirits. "I have a lot of non-oak wood projects I'm working on," whatever that means. stretch cc to national, spirits east coast. 35:20 so important to be differentiated, for dfh: james beard nominated, 2 shots per can, quality. 36:30 how to maximize distribution in markets with restrictions on channels being spirit-based and 7% abv? be yourself. 38:05 harry explains why he's so rude to sam. 39:20 39:30 what would sam be doing if not in the beer biz? all of us. 43:35 sam and jenn may brew with crickets. 45:35 jenn compares harry to shiv on succession. 50:00 pod goes off rails i'm out. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day. -Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501 -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok: @beerbizdaily
