Harry is joined by Eric Ottaway, longtime chief of Brooklyn Brewery as we grok the post-pan NYC beer market, wild swings in comps, pivoting, and the bifurcation of much of the beer consumer. We are joined by beer editors Jenn Litz-Kirk and Jordan Driggers.
---Time-Stamped Contents ---
00:00 intro - hilarious banter.
00:55 grokking the ball minimum can order deal.
01:20 talking about kelly meyer at nbbc's pod and experience.
03:30 can situation is like double whiplash for brewers.
04:20 eric ottaway joins the show.
05:40 industry bifurcating between hyper local and big.
06:20 efficiencies driving brewers to "platforms".
09:10 meaningless anecdote alert: peter luger
10:25 grokking new york market. v-shaped bounceback didn't happen. improving but slow going.
14:20 europe locking down but not in brooklyn's main markets.
15:00 for brooklyn, international is 60%, NYC 25% of biz.
16:00 grokking covid comps and numbers. brooklyn back in black for the year, particularly in nyc.
17:00 pivoting to ipa segment. hazy biggest new brand launch in years.... variety pack.
19:30 on vs off-premise.
20:00 pivoting to cans. almost equal to bottles now.
22:30 looking at beyond beer. half of r&d work.
25:00 grokking gen y consumer. origin story/green/social vs just good product. bifurcation, either or.
28:00 more broad grokking of gen y.
32:10 talking lion - kirin thing. huge company.
33:30 c-store focus: 4-5 new 19.2 can launches.
34:30 route-to-market: dtc as incubator to reduce sku noise at distribs. and bring emerging brands. win-win. more bifurcation.
38:00 distribs benefit from brewery dtc to trim long tail, until proven.
39:30 dtc of non-alc.
---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests as they grok the industry issues of the day.
-Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501
-Audio/Video feeds at HarrysPod.com
-Articles referenced at beernet.com
-Twitter / IG / TikTok: @beerbizdaily
