In the latest in our up-and-comers series, meet Zeke Bronfman, a fourth-generation entrepreneur in the bev-alc industry hailing from the Seagrams (yes, that Bronfman) to talk about their platform and their line of seltzers, SESH.
Zeke is the co-founder and CEO of XED Beverage Co., and is joined by BBD publisher Harry Schuhmacher for a chat to close out the year
---time-stamped contents----
00:00 Intro - hilarious banter. Introducing Zeke.
01:00 zeke relates origin story with college roommate.
04:00 challenge of launching during pandemic, and windy.
05:20 launching sesh.
07:10 distribution strategy.
08:40 post-pan sampling oppys.
09:30 sesh product stats.
11:00 expansion states in '22.
13:00 built infrastructure for celebrity brands and wider portfolio.---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.
-Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501
-Audio/Video feeds at https://linktr.ee/beernet
-Articles referenced at beernet.com
-Twitter / IG / TikTok: @beerbizdaily
