Today Harry and Jordan (and briefly Jenn) are joined by top hard kombucha maker JuneShine co-founders Greg Serrao and Forrest Dein to talk about how they found a gap to fill in bev-alc, scaling up, their new lined of higher abv spirit-based canned cocktails, and more.
Show starts in earnest: 04:15
---time-stamped contents---
00:00 intro - hilarious banter, technical difficulties.
04:15 SHOW STARTS: Forrest and Greg join the call from JuneShine.
05:20 backstory.
07:20 hit upon hard kombucha, better for you was new in 2017.
09:30 brewpub opened june 2018.
10:30 bought old ballast point location, bp the giving tree to new ideas.
11:20 after good start, then what? going in cans, early days.
12:10 getting distribution. building category outside southern cali. getting good people.
13:35 investing in brand, lifestyle platform, ambassador team.
14:20 mentoring with rxbar founder peter rahal.
15:00 what's in a name? why juneshine?
16:45 top hard kombucha: how? reason for being: easy drinking, refreshing. branding and better-for-you, sustainable.
19:00 behind decision to go in cans. benny of having partners.
21:00 new news: canned cocktails.
22:00 looking at occasions to fit into. hitting shelves as we speak. (3/1/22).
23:00 classic cocktail flavors, two shots high abv, zero sugar. 8-10% abv.
24:15 pkg config and price point.
24:45 launch regions: initially socal, nm. then summer scale more.
26:16 feedback with current consumers. addressing dayparts.
28:10 first tv ad in socal, outdoor.
29:00 how big is big?
30:00 getting resources: funding rounds.
32:10 aspiration: to be trusted household bev-alc products for younger generation.
32:50 social media and dtc.
33:50 diminishing returns on socials, ig fatigue. in-person experiences back in vogue.
35:30 production of canned cocktails. partnering for ingredients.
37:10 monday morning arm-chairing.
---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.
-Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501
-Audio/Video feeds at https://linktr.ee/beernet
-Articles referenced at beernet.com
-Twitter / IG / TikTok: @beerbizdaily
