Today Jenn and Harry are joined by Josh Landan of Ashland Hard Seltzer and now Wings & Arrow. Josh was the founder of Saint Archer Brewing Co. which he sold to Molson Coors, and later Harland Brewing Co.
Show starts in earnest: 05:50
----time-stamped contents----
00:00 intro - hilarious banter, technical difficulties, harry buys cookies for his young tenants, jenn teases the bro bus, tree falls, etc.
05:50 Show starts: Josh joins the call.
07:00 why put parent brand/holding co wings and arrow over ashland and voyager?
11:30 built to sell?
14:00 raising capital - expanding voice with celebrities / influencers.
16:20 differentiating factors.
18:40 viewing distribs strategically.
20:45 getting distrib network right is "everything".
22:45 cali and az markets.
23:30 going deep rather than wide.
24:20 no taproom for seltzer.
27:30 mc sale $? coy, but...
---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.
-Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501
-Audio/Video feeds at https://linktr.ee/beernet
-Articles referenced at beernet.com
-Twitter / IG / TikTok: @beerbizdaily
