Rashid Al Awadhi was the Dubai speaker on the monthly theme Monumental.
He does nothing halfway and in the process has consistently ushered in monumental shifts in the way we not only think but also do.
Rashid has over 24 years of Marketing and Communications experience, including various senior-level positions in Middle East-based multi-national companies, as well as UAE government entities.
In this conversation, Rashid talks about social media and how the content creation world has taken a monumental turn in a direction that many PR types have yet to understand!