What is the biggest professional transition you have ever seen?
Surely, this one, has to come close?
Never before have I heard of a commercial lawyer turning their back on everything they have learned in law school, to not only transition into a Demand Marketer, but having done so creating their own well known global brand and agency, the way in which my next guest has.
Ive credited him with some of the best commercial literary I’ve ever witnessed.
Perhaps drawing inspiration from summary briefs and being able to communicate audience specific messaging in the past has given George a severe advantage in how he now methodologically provides commercial cut through with the B2B Playbook.
George’s journey of growth of self discovery was formed from his internal measures relating to wanting to achieve a better result than any performance marketer could.
Leaving him, with an accurate lense and recipe framework to create demand which he calls the 5 BEs Framework for demand generation.
For those that have followed me over the past four years, you will recognise a lot of what George has said, I mirror, through my own discoveries, creating my own demand frameworks through sheer necessity having been in large organisations which were handcuffed to Sales Led Growth measurements, only leaving marketing the ability to create No Intent Lead Gen.
Don’t just take my word for it, hear George’s expert delivery for yourself.
I bring to you, CO Founder of @B2B Playbook George Coudounaris , for episode 86, BBB.
Within this one you will find :
+ George’s origin story
+ George’s journey from SEO, Performance marketing and a pivot from a market title of Sustainable Marketing changed everything
+George’s introduction to the @B2B Playbooks 5 BEs Framework for demand generation.
+ Our joint alignment on why proper demand receipts for success is so important
+ Why Sales Led Growth organisations have caused the misalignment between sales, marketing and customer success.
+ How that very fact was exasperated from certain tools that changed how marketers were measured, changing their day to day activities
+ Will B2B lean into better marketing practices from our B2C counterparts?
+ If marketers were allowed to market properly, they would enable organisational success through flatter faster structures.
Like many that our now tasked with doing more with less, but more effectively than this one is not one to miss.
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