My guest on this episode is Mitch Whitson with California Filtration Specialists and Whitson Contracting & Management. Mitch has carved out a unique spot in the marketplace as both a generalist and a specialist. Because of the unique challenges of weather and rain in Southern California, there is a growing need for contractors who also have expertise and experience in water filtration and treatment.
00:00 - Intro - Getting started in the industry
07:29 - Current operational specialty
15:30 - Taking ownership of the full project
● Storm water and general construction
19:32 - What lead to specializing in storm water treatment
● Capitalizing on California waste legislation
● Using a proof of concept case study from the east coast
29:26 - Getting acceptance and combating competition
36:47 - Building relevancy in the market, in the midst of climate change and dealing with water shortages
42:52 - Looking to the future
● Gaining market share
● Don’t say no
● Finding good talent
48:17 - Marketing and social media
● How to get in touch with Mitchel
59:30 - Outro
