Description

My guest on this episode is also my first international contractor, AJ Cappuccitti, President of AC Custom. AJ gives marketing and branding a whole new meaning by using high-quality videos on social and bringing the customer into the production process in creative ways. As a business that primarily uses subcontractors, building relationships and goodwill is paramount for success.

00:00 - Intro

01:14 - Getting started in the industry

• Beginning as a carpenter
• Fake it until you make it

06:27 - Managing the work and expansion

12:40 - Building relationships with subcontractors through licensed trades

19:20 - Promoting your business

• Leveraging social media
• Creating added value through sharing the process of production

25:52 - Differentiating yourself

34:19 - The future of AC Custom

42:35 - Outro