Description

My guest on this episode is Alex Rodriguez. He’s the owner of Bay Cities Construction and is laser focused on building his brand and company through a strategic focus on marketing and content creation. Alex is well versed in how to find the right clients and getting them to engage. Having been in the business for nearly 2 decades, Alex is an open book on how to survive the roughest times as a business owner.

00:00 - Intro

01:29 - How Alex got into the industry

• Surviving during the great recession
• Taking digital marketing classes and working with Hubspot

05:08 - Focusing on marketing and content creation

13:05 - How to find the right leads and choose the right customers

• Accepting what you’re worth
• Not allowing people to waste your time.

22:15 - How to survive an economic downturn

25:49 - Developing a content strategy

• Building useful, relevant, and consistent content
• Targeting a micro-niche

49:01 - Creating reasons and differentiators that get you hired

• Are you solving the problems your customers are having

54:41 - The future - Expansion for the purpose of stability

01:01:08 - Advice for young contractors

• Run your business in a profitable manner
• Understand all of your expenses in order to know what to charge
• Getting hired for something other than your quote

01:13:07 - Working yourself out of being an employee of your business.

01:24:09 - Outro