Description

Our guest on this episode is Randy Fornoff of MTS Painting. Randy’s success in the industry can be directly related to his commitment to community. As the head of MTS, Randy has placed a priority on building community with staff, clients, and the larger entrepreneurial community and that priority has paid dividends.

00:00 - Intro

01:23 - How Rob got started in the industry

• From Buffalo to Arizona
• My Three Sons Painting
• Building a family business

08:04 - Learning the trade without formal training

• Focusing on your net profitability
• Learning spreadsheets
• Digital estimating

19:20 - Qualifying customers

• Free estimates and raising rates

27:39 - The ideal customer

• What makes a good client
• What makes a bad client
• Customer profiling with DISC profile

40:59 - Surviving when everyone is undercutting you

• PCA
• Being a part of a business community

48:06 - Serving the community

• Training and employing ex-cons

55:10 - Marketing

• Treating customers well
• Paintaversary

01:03:43 - Rapid fire

• 1 resource you can’t do without
• 1 podcast or book you love
• Best advice you’ve received
• 1 habit that fills you up

01:15:05 - Outro