Description

Professional Builders Secrets brings you an exclusive episode with Cameron Upton, Founder of Contractor Scale. In this episode, Cameron dives deep into the intricacies of generating high-quality leads for residential builders, shares his journey from engineering to marketing and his experience in optimising lead generation strategies specifically catered for builders.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 146 YOU WILL DISCOVER

• The challenges builders face in generating quality leads
• The key components of an effective marketing strategy for residential builders
• The importance of aligning marketing strategies with business stages and cash flow
• How to identify and target the ideal customer profile
• Effective ways to qualify leads and avoid wasting time on low-quality inquiries
• and much, much more.

ABOUT CAMERON UPTON

Cameron Upton is the founder of Contractor Scale. His journey through website development, Google Ads, and hands-on leadership shaped his adaptive and innovative approach. Cameron’s deep understanding of the construction industry, gained from years as a project manager and estimator, combined with his experience teaching marketing to thousands of home builders and remodelers, equips him to guide businesses in scaling and achieving success.

Connect with Cameron: linkedin.com/in/cameron-upton-44484893/

TIMELINE

• 1:18 The importance of generating quality leads
• 3:58 The role of marketing strategy in lead generation
• 7:10 The challenge of geographical restrictions in advertising
• 11:01 Balancing client preferences and business needs
• 25:40 Understanding the costs and conversion rates of leads

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders