Branding Auto Repair From the Inside with Lola Schmidt
Running an auto repair shop takes more than fixing cars—it takes building a brand that customers trust. In this episode, Lola Schmidt shares her journey of turning a shop from a tough beginning into a standout, customer-first business.
She dives into:
How to create a brand identity that feels authentic
Why appearance, curb appeal, and safety matter to customers
Balancing roles as husband-and-wife shop owners
The importance of asking your community what they want
Must-read books like Profit First that help shop owners stay profitable
If you’re looking to improve your shop’s image, strengthen customer loyalty, and grow without burning out, this episode is packed with real, actionable advice.
Don’t forget to like, subscribe, and share with another shop owner who needs to hear this.
