00:00 Introduction and Overview
01:19 The Power of LinkedIn for Targeted Advertising
08:10 Understanding the Psychology of Early Adopters
12:57 The Technology Adoption Curve and Product Launch
15:39 Finding and Engaging Digital Opinion Leaders
20:34 Selecting the Right Digital Opinion Leader
25:00 Targeting the Right Audience on LinkedIn
27:05 Optimizing Your Ad Strategy on LinkedIn
29:05 Optimizing LinkedIn Ads
30:55 Balancing Thought Leadership and Conversion Objectives
35:15 The Importance of Top-of-Funnel Awareness
51:02 The AirPods Pro 2: Consumer Products in Healthcare
54:50 Taking a Holistic Approach to Marketing
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