Como as cores podem impactar o sucesso de um espaço comercial? Quais efeitos as cores provocam nos consumidores? O que levar em consideração durante a escolha das cores de interiores comerciais? Dê o play para ouvir sobre a psicologia por trás das cores na arquitetura comercial.
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Imagem da capa: Cuadernos Rubio | Valencia | Projeto de Masquespacio | https://masquespacio.com/projects/cuadernos-rubio
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BIBLIOGRAFIA:
BABIN, Barry, J.; HARDESTY, David M.; SUTER, Tracy A. Color and shopping intentions: The intervening effect of price fairness and perceived affect. Journal of Business Research, n. 56, p. 541-551, 2003.
CHO, Ji Young; LEE, Eaun-jung. Impact of Interior Colors in Retail Store Atmosphere on Consumers’ Perceived Store Luxury, Emotions, and Preference. Clothing and Textiles Research Journal, 2016.
HALLER, Karen. Colour in interior design. In: Colour design. Theories and Applications. Woodhead Publishing, 2012, p. 551-584.
ROMPAY, Thomas J. L. et al. On store design and consumer motivation: spatial control and arousal in the retail context. Environment and Behavior, n. 44, v. 6, p. 800-820, 2012.
TANTANATEWIN, Warakul; INKAROJRIT, Vorapat. The influence of emotional response to interior color on restaurant entry decision. International Journal of Hospitality Management, n. 69, p. 124-131, 2018.
ULLAKONOJA, Juho. The effects of retail design on costumer perceived value. Tese (Mestrado em Marketing). Department of Marketing, Aalto University, School of Economics, 2011.
https://www.fohlio.com/blog/the-psychology-of-retail-store-interior-design-part-1-color
