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Description

In the 2010s, the beauty industry turned away from "anti-aging" language. As Millennials hit their 30s and even 40s though, new products target the same classic pinch points. How do we square this tension as this cohort grapples with aging as they see fit?



Cast today from sparks & honey includes: Joon Park; Senior Cultural Strategists, Dani Thibodeau; Director of Cultural Strategy, Brendan Shaughnessy; Strategy Director, Carrera Kurnik; Cultural Strategist, and Benjamin Grinspan, Director of Cultural Strategy