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This time, it’s not about business — it’s about politics.
In this episode of Iconoclast Insights, I turn my lens from boardrooms to ballot boxes and ask: has democracy been reduced to nothing more than a marketing campaign? From German campaign posters that promise everything and mean nothing, to American politics built on slogans like “Make America Great Again” or “Build Back Better,” we explore how politics has become a spectacle of branding, ego, and short-term theatrics.

But there’s another way. Switzerland shows that citizens can vote on complex, long-term questions — and achieve more stability than any party politics can deliver. So why are we told that direct democracy is too dangerous? Is the real problem that career politicians care more about playing the role than solving real problems?

This episode challenges the comfortable lie that politics is best left to the “experts.” It asks what happens when citizens stop consuming political brands and start demanding competence, authenticity, and accountability.

Iconoclast Insights is about challenging conventional thinking in politics, business, and beyond. And today, I’m challenging the very stage show we still dare to call democracy.