L’ATTITUDE Ventures is changing the Latino narrative by investing in early-stage businesses led by Latinos. Its mission is to transform the VC ecosystem for Latinos. Laura Moreno Lucas, a partner at the firm, explained how LAT VC started in 2019 with a smaller fund that invested in five entrepreneurs. It now has over 30 companies in its portfolio and closed a $100 million investment in August 2022. Meanwhile, Moreno is spearheading the next L’ATTITUDE conference, which will be in Miami September 27-30, aimed at creating a forum for founders to compete for up to $20 million of capital. “We want to be at the forefront of the big thriving community that’s growing in Miami and brings all of our talent and all of our resources to partner with Miami and in the local community,” Moreno Lucas said.
