Runwago wants to make running pay—without ponzinomics. Founder Martin explains how their SportsFi app lets everyday runners monetize realistic goals using a transparent “challenge pool” model: everyone joins a challenge, finishers get 100% of their stake back plus rewards funded by those who don’t finish. No shoe NFTs, no inflationary reward token.
Timestamps
[00:00] Opening & why SportsFi still matters
[00:03] Martin’s crypto OG journey (since 2012)
[00:05] The problem: 300M daily runners, almost zero monetization
[00:08] The model: pooled challenges; finishers earn from non-finishers
[00:11] Devices & anti-cheat: Garmin/Apple/WearOS integrations
[00:16] App Store realities: compliance, custody, reviews
[00:19] Tokenomics done differently (RUNWAGO ≠ reward token)
[00:22] Fiat challenges, company revenue, future revenue-share to holders
[00:25] GTM: Puma tie-ins, offline activations, club strategy
[00:29] Community > celebrities; micro-KOLs and run clubs
[00:36] What they’re hiring/raising/partnering for next
[00:39] How to try the app + meet at Token2049
Connect
https://www.linkedin.com/in/martin-lepka-12b51120b/
Disclaimer
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