What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.
In episode 513 of the Bokeh Podcast, Sunshine Miller of Natural Sunshine Photography joins us to explore how she can capitalize on her unique location as a way to grow her business. Listen in to hear the recommendations and ideas that will help her stand out from her competition!
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Definition of a Brand Position Statement: (2:00)
A unique value proposition (UVP) that sets your business apart from the competition in your market.
Benefits of a Clear and Distinct Brand Positioning: (3:00)
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Focus of Sunshine's photography business (6:14)
Gatlinburg, TN
Families and couples (occasional weddings)
Outdoor focus in the Great Smoky Mountain National Park
Pain points of Sunshine's client base (23:24)
Driving motivation for Sunshine and her photography business (26:15)
Analysis of Sunshine's competition (32:00)
Potential Brand Position Statements (50:25)
Gatlinburg's Premier Family Photographer
The Smoky Mountain Family Photographer
Smoky Mountain Portrait Family Photographer
Heart-warming Family Photographer in the Smoky Mountains
Links:
naturalsunshinephotography.com
instagram.com/naturalsunshinephotos
Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!
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