This is the question posed to my guest, Dave Summers on this episode of The Indispensable Conversation.
Dave is founder of Pine Mountain Digital. He is absolutely the right person to have on the show to discuss this provocative question with me. He is a digital media producer/coach/animator that creates all kinds of business podcasts, interactive web-events and irreverent video-blogs for business audiences around the globe.
As you likely know, the misinformation effect refers to the tendency for post-event information to interfere with the memory of the original event. Researchers have shown that the introduction of even relatively subtle information following an event can have a dramatic effect on how people remember that event.
Listen is as we discuss how the rapid spread of misinformation is undermining trust in business and in society at large.
