Best Friend,
Are You Carrying Around EXTRA Baggage?
I created a PODCAST on this recently, called "Is That Baggage?" but I wanted to share my thoughts on baggage here with you.
Many times, we don’t even understand how the mental baggage we carry around can hold us back from our goals in our business or from reaching our potential audience. I know by now you may be sick and tired of me saying this, but you need an audience. Truth is, for your business to get to the next level, YOU NEED AN AUDIENCE. Not having an audience to sell to or not making money from a business is that one subject that current business owners won’t discuss with you. Yes I said it, business owners won't tell you the truth about their book sales and where they stand in their business financially because most business owners are ashamed of not making money. . They will, however attempt to share all the glitz and glam stories about having a business. However, they will not tell you the truth about what will really work to help catapult your business to the next level. On that note, I was recently featured in a magazine publication, and I wanted to share it with you here. As you read the article, you will notice I only highlighted what I was selling and what was pertinent to my audience.Oftentimes, when writers are invited to be a part of an influential publication, they just accept the invitation without creating any strategy to supply the newsletter or magazine with relevant information about them, their business, or their books.
So can we talk about baggage?
This is an urgent topic since we don’t want to take junk into 2023. You want to make sure you’re ready for the upcoming year and you don’t need to take anything with you that doesn’t belong.
Here are a few questions to ask yourself about 2023 You and Your Business:
1) Are you spreading the right message about you, your business and your book(s)?
Keep in mind that if you don’t understand what you’re doing, your current audience and potential customers won’t either. Make sure you understand what you’re doing and why. If what you’re doing doesn’t make dollars, in most cases it makes no sense (cents). Sad but true. I actually speak from experience. For example, broadcasting LIVE on Facebook and Instagram is a complete GO, but not having anything relevant to pass on to your audience is a "NO."
2) Do you have a BRAND message?
Does your brand match what you’re saying about what you’re selling? If not, change it. If customers don’t understand something, they leave and move on to something easier. People want fast and simple.
3) Are you talking and networking with the RIGHT people?
A) As people are off on vacations and taking time away from social media for the holidays, I want you to DIVE ALL THE WAY IN. Spend this time updating your social media pages, updating your bios, and making sure each picture you post has an actual caption that represents you. In addition, make sure that your captions help your audience get to know you and your books.
B) Browse through your social media contacts and start communicating with them. Remember having followers who are not engaging with you is irrelevant.
C) Consider starting a team for your business. Some people following you would be happy to advocate for you and your brand.
If you need help building your business, building your brand, and finding your IDEAL audience, I can help you, the way I’ve helped so many people in the past! Set up a free 15-minute consultation with me NOW.
