Middlebury Institute Professor David Mohr talks internationalization, language, culture, technology, and how they all intertwine to make or break international customer experience.
His specialty, drawn from over 20 years of internationalization work at Adobe, has been in bringing software applications to European and Middle Eastern markets with an eye for cultural relevancy. David teaches several classes that center on having global audiences in mind: 1 on Designing for Internationalization and Culture, another on Software Internationalization, and two programming classes. David currently lives in breezy Monterey, California with his husband and two adorable children.
Lessons learned:
- If you are localizing at the same time you’re internationalizing, you’re putting on your snowboard bindings at the same time you’re going down the hill.
- If I can understand your language, I can see your world-view.
