Listen in to why you need to create more content.
01:08 The attention game
02:20 Why did Burger28 succeed?
04:08 The power of leveraging cheap ads
06:28 Be different
06:45 The cheese volcano
07:16 Create content for your own TV show
07:56 You have to stay relevant
08:27 How can a brokerage grab attention
09:20 ROI on social media
10:40 Acquisition and staying relevant
11:03 Alex gives a history lesson
11:54 Do you create content to go viral?
12:40 Become the conversation
13:01 The importance of music in social media
13:26 Lighting
14:41 Youtube game
15:33 The flywheel effect
19:10 Everyone needs to be a content business first
