For our first podcast of 2023, we dove into the world of higher education to learn how two university leaders are developing innovative strategies for engaging with prospective families during the admissions process. Bucknell University's Lisa Keegan and Heather Johns joined the podcast to discuss the different touchpoints throughout Bucknell's admissions process and some of the tools, tactics, and first-hand generational research they utilize to ensure every interaction is meaningful and on-brand. Lisa is the Vice President for Enrollment Management, and Heather is the Vice President for Communications at Bucknell. You can hear more from Lisa and Heather on the College Admissions Insider podcast.
