Description

Welcome to another episode of Tech in MKE: conversations with business leaders who have a connection to Milwaukee where we chat about the state of technology in their organizations, our community, and how both come together to attract talent and make a city more “techie”.

In this one, Steve is joined by Tom Murray, Harley-Davidson’s General Manager of Digital Growth.

Tom and Steve have a friendly conversation about the numerous ways tech shows up inside this iconic brand.

From that, they look to answer the following questions:

• How does a company as large and seemingly complex as Harley-Davidson deliver a consistent amazing experience across every channel, digital or not, on a global scale?
• How does Harley-Davidson get its arms around digital technology in a smart way, from talent to global commerce?
• And how, where, and what does technology growth look like at Harley-Davidson?

All of this and more is answered in this insightful and entertaining episode.

Tech in MKE is brought to you by Harley-Davidson, The Milwaukee Tech Hub Coalition, Expedient, the Milwaukee School of Engineering, and Brooksource.