Before products are developed, we have to take action by using research inclusion to reduce barriers to access and ensure people see themselves within the product. There is an opportunity to use inclusion as a delighting force within products. "When I research, I look at the relationship we have with the customer or user of our product. A way to invite people into a product is by establishing trust and transparency, which is an aspect of care. Inclusion is care."
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Ashlee is a research leader dedicated to improving user experience through data and insights-driven product strategy, leading research teams in the growth, consumption/creation, and i18n space.